Head of FIN 

Ana Rojo-Echeburúa

 Dr Ana Rojo-Echeburúa is Head of FIN, where she leads its advisory, transformation and learning services. Her focus is helping finance leaders move from understanding AI to using it well, through practical changes that improve decision-making, productivity and performance.

Working closely with CFOs, finance directors and boards, she leads delivery of the new AI and the Boardroom programme for senior leadership teams. She is also a regular speaker at conferences and events, exploring how finance teams and boards can put AI to work responsibly and where the technology is heading.

Ana holds a PhD in Applied Mathematics and she combines deep technical knowledge with a commercial eye, and has advised organisations and startups across Scotland, Spain and the UAE.

AI Consultant

Ido Perlstein

Ido Perlstein is a Fractional CFO and AI for Finance Practitioner, and the founder of AI for Finance practice.

He spent over a decade in senior finance leadership, including VP Finance at Forbes Advisor, where he built from scratch the finance function and lead the team through a 10x revenue growth, and VP Finance at Vault Platform through its acquisition by Diligent Corporation.

He's PwC-trained, holds a CPA and MBA, and now works full-time helping CFOs, FP&A directors, and controllers at growth-stage UK and Israeli tech companies put AI to work in their finance function.

His approach is hands-on: building and shipping working solutions alongside finance teams, as well as training them - so the capabilities and knowledge stay in-house.

AI Consultant 

Marie Speakman

Marie is a finance operations expert with over 30 years’ experience and a passion for practical innovation. Having built her own accountancy practice and worked across enterprise, mid-tier, and smaller businesses, Marie brings a rare blend of strategic insight and hands-on know-how. 

Since 2009, she’s helped organisations streamline processes, improve accuracy, and implement meaningful lasting change. And since 2020, she’s been at the forefront of AI and automation - working closely with technical experts to deliver cutting-edge solutions to some of the industry’s most persistent finance challenges.

Marie doesn’t just understand AI in theory - she’s seen firsthand how the right tools, tailored to the right business, can unlock hours of time, reduce human error, and free finance professionals up to do more valuable, strategic work.

She’s uniquely positioned to help you navigate the AI landscape with confidence, cut through the noise, and move from curiosity to action - without the trial and error.

AI Consultant 

Gerlyn Tiigemäe

Gerlyn is an AI Trainer & Advisor, Podcast Host, and Strategy Consultant, helping finance teams save time and use AI with confidence.

She has worked in one of Estonia’s largest companies, leading data-related roles, supporting top-level strategy, and helping define how AI would be introduced across the organisation. That experience shaped a clear belief: AI only delivers value when teams truly understand it and have a practical plan for using it.

Today, Gerlyn helps finance teams make sense of AI by identifying which tools are worth using, how to prepare their data, and what steps to take first.

She delivers focused, company-specific AI training programmes that are practical, tool-neutral, and grounded in real business use cases. She also provides 1:1 consultancy for managers seeking to maximise value from AI.

Her vision is to make AI practical and usable for every finance team.